TV Ident Evaluation

The TV ident that I have analysed was the BBC Two zoetrope ident. I have established that the colours used are not funky and bright which shows that the ident is targeted for older people and its not appreciated by teenagers and young adults.
Also the soundtrack which they have used establishes that agin the target audience would be around 25-40, this is because there is no heavy beats in the music and its not sort of music that young people like to listen to.
also the zeotrope at the end which is a old animation device confirms the age group, because we wouldn't know what that was unless we are old enough.
In this case other demographic does not matter such as race, ethnicity and religion.
I would also want to mention that the gender selected for the target audience is male because the fantasy world and the space crafts and flying cars are all sort of thing that would come out of a male's imagination.

The TV ident that I have choose to write against with is the channel 4 diner ident. because the pace and the speed is very slow and the music is also boring in my opinion. the voice over comes in very late as well, therefore the audience would be bored and they would have enough time to change the channel. This is why I think this ident has got the potential to be unsuccessful.

Intro to TV Idents

The marketing department of every network is responsible of promoting the brand's name which can be done by making TV idents.TV idents are short clips to promote a brand name and it's always targeted at a specific target audience. Most of the time there is a voiceover that introduces us to the next programme. These TV idents are used to represent the channel.
TV channels spend millions of pounds on their TV idents. They must have interesting content, this is why sometimes they use actors or characters from their top famous shows to promote their image and personality.


The continuety announcer jumps in when a programe is just ending to keep the audience within the same network or channel.

By looking at a few TV idents I have noticed that they are both short in time, (about 15-25 seconds) for example the BBC 2005 christmas tv ident is 15 seconds long
.
The channels logo and name always appears somewhere in the TV idents, for example on the E4 BEACH HUT ident the logo appears in several places like at the each side of the gate and again in front of the shed.

There are always a soundtrack on there instead of the original sound and the sound levels drops as the narrator starts the voiceover. The best example is the BBC three intro ident because the beat of the music drops as the sound level and then we start hearing the voice over.

Preparing to Edit

 Here we have our project with lots of different sequence. to save time the programme allow us to lable our sequences in the browser and tick the ones we really like.

When we expand the browser can see that the browser gives us a lot more information that we saw in the previous shot.

we have to drag the log note and good column to the beginning so we can see it.

 now we can label our sequence by double-clicking on the area and giving it a name so we can remember what it is.

We can create bin by activating the browser first and then pressing the cmd+B.

Make sure that you create different bins for audio, pictures and video.

CHROMA KEY TASK