Planning

THE TASK

In this task we have to plan, produce and edit an insert for CWC magazine show that need to be using single-camera technique. The duration of this insert must be within 2 minutes and the purpose of this video must be educational, informative and entertaining.

In this insert we are going to create a promotional video for CWC, and the product would be the student USB lanyard. Since we are making an advert our insert does not need to have a specific title name.

LOCATION

The best location that we can think of is somewhere inside the college, since this video is being created for them. We start by two time laps of college then to the next scene.We decide to use the learning centre and other parts of the college as the location for the insert because it would also be the best option that reflects our target audience. This created a number of things to consider for us. for example we had to begin filming in LRC openning times and we also need to be doing that when it is not very busy. So we have to work out when the best is going to be. For the ending scene we decided to use fifth floor of college for the part that Jordon  wakes up.

THE SCENARIO

what happens in the video is that a student (Jordon) is in the library and all of his storage devices are full of his assignment. and he wishes to have a bit more storage device like a USB that never gets lost or left behind. Then he sees his friend (Eyyaz) and he tells him about the new USB lanyards that college supplies for the students. Jordan then reaches out to the usb and the screen flashes white, we then see jordan wake up from a dream and look at his lanyard, he then talks to himself saying that he neds one of those lanyards. As jordan walks away we see eyyaz sitting in the booth next door and talks towards the camera saying to pick up the new lanyards downstairs.

EQUIPMENT AND PROPS

In terms of equipment and props we have to have:

Camera - in this case we are using a DSLR camera to film with including lenses. We are also going to be using a gopro hero 2 for a shot that is going to be inside Jordon's bag.

Tripod - This is going to be used for the time lap shots that need to be very steady and persice.

sound recorder - we are using a directional micrphone (RODE VIDEOMIC) to record the sound of the environment and a portable sound recorder (ZOOM H1) to record the dialogue audio

3 SD cards - to be using as a storage for the camera and the sound recorder. And 1 for filming

USB lanyard - This is the product we will be promoting so we are going to be need it for filming because we have to show it.

Batteries - to power the microphones. We had to have more than what we needed just in case if something goes wrong the filming process doesn't stop
We also need to consider suitable clothing that our target audience would appreciate. For example the clothes have to be casual and each character needs to have 2 sets of clothes so that we can show that Jordon was dreaming. We left the actors to choose their clothes themselves as long as it meets our criteria.