Showing posts with label Viral marketing analysis. Show all posts
Showing posts with label Viral marketing analysis. Show all posts
Wednesday, 14 September 2011
Viral Marketing definition
Viral marketing videos is spread like a virus. For example somebody might create a funny video and send it to all their friends by e-mail and tell them to send it to their friend and so on. we see vrial marketing adverts in e-mail, facebook, cinema and where advertising is cheap.
Tuesday, 13 September 2011
Video analysis 2
Title of the Video: Awareness test
What happens in the video:
the narrator tells the audience to count the passes in the white team and the black team would try to catch the ball from them. A man in a bear costume walk in the middle of them but no body pays attention to him because they are busy counting. When the narrator reveals what happens the audience gets shock because it was too obvious and they didn't see it.
Target audience: This advert is created for drivers, specially the young ones who don't pay much attention to what's going on around them. there is no particular sex for this advert but age group could be anyone between 17-25.
Digital platform: Internet
The purpose of this video:
the main purpose of this video was to make people aware of how important something they are not paying attention to could be and decrease the accidents between cars and cyclist. Because the advert then refers to to the cyclist because they get ignored by car drivers. This advert is not created to promote any product and it was created to change people's behaviour.
What happens in the video:
the narrator tells the audience to count the passes in the white team and the black team would try to catch the ball from them. A man in a bear costume walk in the middle of them but no body pays attention to him because they are busy counting. When the narrator reveals what happens the audience gets shock because it was too obvious and they didn't see it.
Target audience: This advert is created for drivers, specially the young ones who don't pay much attention to what's going on around them. there is no particular sex for this advert but age group could be anyone between 17-25.
Digital platform: Internet
The purpose of this video:
the main purpose of this video was to make people aware of how important something they are not paying attention to could be and decrease the accidents between cars and cyclist. Because the advert then refers to to the cyclist because they get ignored by car drivers. This advert is not created to promote any product and it was created to change people's behaviour.
Video analysis 1
Title of Video: XBox
About the advert
The video starts in the hospital and the mother of a baby is trying to give birth to his child. as she screams and pushes the baby out, the baby shoots out of her and gets smashed towards the window and flies out. As the baby flies in the sky naked he gets older and at the end he drops into a grave. Then the slogan appears.
This advert was created for the TV but it was banned because the baby ended up in the grave. So the agency decided that this advert should go viral because it was humorous.
The quality of the video is alright but it was reduced due to file compression.
Target audience: this advert is more likely to appeal on men, aged between 5 to 40 because the advert suggest that the age is not relevant to playing. And the second reason is that the boy gets older and in each shot so it represents the age group.
Digital platform video would appear on: Internet
purpose of this video:
the purpose of this advert is to persuade people to use xbox to play with, and increase the popularity of the product in the market.
About the advert
The video starts in the hospital and the mother of a baby is trying to give birth to his child. as she screams and pushes the baby out, the baby shoots out of her and gets smashed towards the window and flies out. As the baby flies in the sky naked he gets older and at the end he drops into a grave. Then the slogan appears.
This advert was created for the TV but it was banned because the baby ended up in the grave. So the agency decided that this advert should go viral because it was humorous.
The quality of the video is alright but it was reduced due to file compression.
Target audience: this advert is more likely to appeal on men, aged between 5 to 40 because the advert suggest that the age is not relevant to playing. And the second reason is that the boy gets older and in each shot so it represents the age group.
Digital platform video would appear on: Internet
purpose of this video:
the purpose of this advert is to persuade people to use xbox to play with, and increase the popularity of the product in the market.
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