Title of Video: XBox
About the advert
The video starts in the hospital and the mother of a baby is trying to give birth to his child. as she screams and pushes the baby out, the baby shoots out of her and gets smashed towards the window and flies out. As the baby flies in the sky naked he gets older and at the end he drops into a grave. Then the slogan appears.
This advert was created for the TV but it was banned because the baby ended up in the grave. So the agency decided that this advert should go viral because it was humorous.
The quality of the video is alright but it was reduced due to file compression.
Target audience: this advert is more likely to appeal on men, aged between 5 to 40 because the advert suggest that the age is not relevant to playing. And the second reason is that the boy gets older and in each shot so it represents the age group.
Digital platform video would appear on: Internet
purpose of this video:
the purpose of this advert is to persuade people to use xbox to play with, and increase the popularity of the product in the market.
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