Title of the Video: Awareness test
What happens in the video:
the narrator tells the audience to count the passes in the white team and the black team would try to catch the ball from them. A man in a bear costume walk in the middle of them but no body pays attention to him because they are busy counting. When the narrator reveals what happens the audience gets shock because it was too obvious and they didn't see it.
Target audience: This advert is created for drivers, specially the young ones who don't pay much attention to what's going on around them. there is no particular sex for this advert but age group could be anyone between 17-25.
Digital platform: Internet
The purpose of this video:
the main purpose of this video was to make people aware of how important something they are not paying attention to could be and decrease the accidents between cars and cyclist. Because the advert then refers to to the cyclist because they get ignored by car drivers. This advert is not created to promote any product and it was created to change people's behaviour.
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