Evaluation

EVALUATION

We decided to film in the college gym because we wanted the advert to look sporty. A trainer comes into the gym and he is exhausted and tired. His coach tells him to get ready for his exercises and training, 

because he is very tired and out of energy he is unable to do well. His coach gets very angry and tells him to leave. when he drinks the Lucozade he starts to feel dizzy and his heart beat gets faster. He feels full of energy and does brilliantly for the rest of the day, he even beats his coach. Then the product appears with the website on it and there is narration over the top of the picture.

first we did a presentation about how we were going to make the advert and we found out more about the product itself. That helped us to get ideas more easily and quickly. Then we went to film based on our story boards and our plans. we didn't have any issues about equipment like cameras and tripods. We were very organised and worked well as a team. This is because we communicated well and we were always highly motivated. We also spoke to the teachers as a group and they agreed to let us have the gym to ourselves for a couple of hours.

When looking at the final product the aspect that most pleased me is the sound effects we put in there. this is because we also wanted the advert to be funny and the sound effects reflects the video and makes it humorous.

When comparing our advert to a professional standard I noticed that they have used brighter colours than us and there is higher level of contrast in their pictures. We both based our advert on a sport because it reflects our target audience. Their advert uses more upbeat music and super slow motion videos and I think this is the reason their advert looks more lively.

The persuasive techniques we have used in our advert were humour, narrative and a well known song that everyone can remmember. We used these techniques because it would appeal towards our target audience which was aged between 13-34. I think our advert would be successful to sell the product because we have taken all the research into account that would get the attention of the consumers that we had in mind.

Our target audience were people aged between 13-34, who enjoy sport, race and ethnicity didn't matter for our product. our target social class is people in working class, they live in an urban area and have a streetwise attitude.

People liked the humorous feel that we have put into our advert and they have also liked the voice over and soundtracks. However I wasn't happy with the framing, shakiness of the camera, lighting and focusing of the camera.

Next time to avoid these problems we have to plan in more detail to get better quality videos and take all these elements into account so that it will improve on our picture quality. We also have to be sure that the sound quality is also good and it must be clear.

  

Task 5

1. Bentley continental advert

http://www.youtube.com/watch?v=Y35GHoqCGUk

Audience Demographics - I think this advert is targeted at people described in band A because the product that is being promoted is a highly expensive sports car. The age group who will be persuaded by this kind of advert is 35-65 years old because the car is a fast sports car and some of the elements used in the advert are more likely to be appreciated by executive men in well paid jobs.

     2. Nike cage advert

http://www.youtube.com/watch?v=43ItX_bPR1o

Audience Demographics - I think this advert is targeted at people described in bands C2, D and E because they can afford the product that is being promoted. Also, the advert uses famous footballers that young people will recognise and look up to. The age group is between 14-30 because the footballers used are from different eras.

     3. ipod nano advert

http://www.youtube.com/watch?v=PK2WulMuyDs

Audience Demographics - This advert is aimed at people aged between 16-50 in all the bands. the quality of the product is high so everybody likes to have one. All different kind of people are shown in the advert in all different races. The colours used in this advert are quite bright because it is more appreciated by young people and they listen to music more.

Film Noir Script

the story starts with a couple who have problems and film starts with clip of their problems and the kind of behaviour they show to each other like fighting when husband comes from work, shouting to each other and arguing about little things that aren't that important. They are a wealthy family who have no children and live in a grand house.

One day she goes mad and decides to kill her husband when he comes home. She murders him with a kitchen knife that was on the dinner table, and she stabs him in his back. She then realizes that she is in trouble and she is going to get court and probably executed. So she goes to this private detective and asks for help which meant getting her out of trouble.

the detective agrees to so this because he was attracted by the beauty of the woman,  and since he was a police officer himself he knew how to set-up a scene that will look like it was somebody else who committed the murder.

The detective does everything and at the end of this story they achieved their evil goal and that was to hide all the evidence that showed the wife did the murder. They get away with it and become successful.

Task 4

Task 3

Task 2

Task 1

How many adverts is it estimated that the average American consumes every day?
The average american consumes around 3000 adverts a day.


Where do you see adverts?
on the bus, on TV, Internet, on the floor of supermarket, tube, magazine, newspapers.


What is the second most uttered word in the world?
Coca-cola


Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
This is successful because the consumer can connect with a character, but not with the product on it's own.


Does advertising always work? Give an example?
No, Marlboro advert because originally the campaign was targeted at women but it was unsuccessful.


Why is research an important phase of making a TV advert?

Research is important because it shows the target audience and it is necessary to persuade the funders to invest in that campaign.

Research has show that some methods of advertising are effective, what are they? 
some methods of advertising are effective like using a character or a catchy song.


How do adverts stop us from turning over?
the adverts stops us from turning over by entertaining us, capture our imagination and make us laugh.

What is the future of advertising?
The future of advertising is the internet because people spend more time on their computers rather than TV.

Task 1

2.


THREE KEY CHARACTERISTICS OF THIS ADVERT ARE:

1. Humorous
2. Ideal lifestyle
3. Narrative

THREE CHARACTERISTICS OF THIS ADVERT ARE:

1. Humour
2. Action
3. Nostalgia

THREE CHARACTERISTICS OF THIS ADVERT ARE:

1. Humour
2. using well known song
3. engaging

task 1

What is TV advertising? 
TV advertising is a way of persuading the audience to buy a product, give information or promote a service such as vehicle insurance and banking.