The average american consumes around 3000 adverts a day.
Where do you see adverts?
on the bus, on TV, Internet, on the floor of supermarket, tube, magazine, newspapers.
What is the second most uttered word in the world?
Coca-cola
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
This is successful because the consumer can connect with a character, but not with the product on it's own.
Does advertising always work? Give an example?
No, Marlboro advert because originally the campaign was targeted at women but it was unsuccessful.
Why is research an important phase of making a TV advert?
Research is important because it shows the target audience and it is necessary to persuade the funders to invest in that campaign.
Research has show that some methods of advertising are effective, what are they?
some methods of advertising are effective like using a character or a catchy song.
How do adverts stop us from turning over?
the adverts stops us from turning over by entertaining us, capture our imagination and make us laugh.
What is the future of advertising?
The future of advertising is the internet because people spend more time on their computers rather than TV.
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