Evaluation

EVALUATION

We decided to film in the college gym because we wanted the advert to look sporty. A trainer comes into the gym and he is exhausted and tired. His coach tells him to get ready for his exercises and training, 

because he is very tired and out of energy he is unable to do well. His coach gets very angry and tells him to leave. when he drinks the Lucozade he starts to feel dizzy and his heart beat gets faster. He feels full of energy and does brilliantly for the rest of the day, he even beats his coach. Then the product appears with the website on it and there is narration over the top of the picture.

first we did a presentation about how we were going to make the advert and we found out more about the product itself. That helped us to get ideas more easily and quickly. Then we went to film based on our story boards and our plans. we didn't have any issues about equipment like cameras and tripods. We were very organised and worked well as a team. This is because we communicated well and we were always highly motivated. We also spoke to the teachers as a group and they agreed to let us have the gym to ourselves for a couple of hours.

When looking at the final product the aspect that most pleased me is the sound effects we put in there. this is because we also wanted the advert to be funny and the sound effects reflects the video and makes it humorous.

When comparing our advert to a professional standard I noticed that they have used brighter colours than us and there is higher level of contrast in their pictures. We both based our advert on a sport because it reflects our target audience. Their advert uses more upbeat music and super slow motion videos and I think this is the reason their advert looks more lively.

The persuasive techniques we have used in our advert were humour, narrative and a well known song that everyone can remmember. We used these techniques because it would appeal towards our target audience which was aged between 13-34. I think our advert would be successful to sell the product because we have taken all the research into account that would get the attention of the consumers that we had in mind.

Our target audience were people aged between 13-34, who enjoy sport, race and ethnicity didn't matter for our product. our target social class is people in working class, they live in an urban area and have a streetwise attitude.

People liked the humorous feel that we have put into our advert and they have also liked the voice over and soundtracks. However I wasn't happy with the framing, shakiness of the camera, lighting and focusing of the camera.

Next time to avoid these problems we have to plan in more detail to get better quality videos and take all these elements into account so that it will improve on our picture quality. We also have to be sure that the sound quality is also good and it must be clear.